My name's Yassine
I’m a Product Designer and I position myself at the intersection of user research and business performance. I enjoy transforming precise user diagnostics into concrete solutions that improve conversion, increase retention, and maximize customer value. I'm learning to value sustainability as part of innovative design.
Experience
UX Product Designer
900.care - D2C Startup
End-to-End role in an Agile team to maximize conversion, retention, and product discovery..
Sept. 2024 - Sept. 2025 (Paris)
Web Designer
Freelance
Consulting services in digital strategy, Search Engine Optimization (SEO), WordPress and WebFlow..
2023 - 2024 (Remote)
Art Director
Freelance
Supported clients, including Maison Le Roux, on visual identity conception and brand strategy..
June. 2022 - Jan. 2023 (Paris)
Art Director
Maison Le Roux - Food Industry
Led brand strategy across digital and retail channels, ensuring consistency across all customer touchpoints..
Mar. 2021 - Jul. 2022 (Paris)
My toolkit for impact
Hard skills
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End-to-end design
From research (qualitative/quantitative) to final design delivery.
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Figma / Loveable / Framer
High-fidelity prototyping, advanced Design System management.
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Data & UX analytics
Tracking and analysis of behavioral data (Metabase, Clarity, Datadog, Hotjar).
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AI & automation
LLM assistance (Gemini, ChatGPT, Claude) and automation (N8N, Make).
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Adobe Suite / Affinity
Photoshop expert, vector design and more.
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Accessibility
Proficiency in digital accessibility standards (RGAA, WCAG).
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Web coding
Solid knowledge of HTML/CSS, GitHub, web frameworks, communication with developers.
Soft Skills
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Data-driven design
Justifying design choices by metrics (UX testing, ROI).
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Agile & autonomy
Mastery of Scrum rituals and capacity to autonomously lead design processes.
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Communication & collaboration
Aligning design with technical constraints and business objectives (OKR, KPI).
Interests
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Sustainable & responsible design
Linking modern tools to environmental and societal issues.
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Care-design & health-tech
Interest in accessibility, food-tech, health-focused problematics.
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Sports & Outdoors
Hiking, climbing, biketouring and really anything nature-oriented !!
Significant Work
FoodTech - Batchcooking plateform
Co-developed the MVP of a digital service that enhances social connection and food autonomy for students.
Sustainable agile toolkit - Caisse des Dépôts
Created a project management tool to develop products that integrate ethics, sustainability, and inclusive principles. Team of 3 designers.
Animal Health - Digital Support Service
Designed and prototyped an app in sync with connected devices to help users care for animals with special needs.
Education & Background
Master in Project Management & UX Design
ISCOD, France (Intensive 12-month program under an apprenticeship contract)
2024-2025
Master in Digital Design
École de Design Nantes Atlantique, France
2020-2022
Bachelor in Graphic Design
Quasar Institute for Advanced Design, Rome, Italy
2016-2019