My name is Yassine, Product designer.

I focus on user research and business performance. Turning real user insights into genuine interactions that stimulate growth, answer needs and keep people coming back. I’m learning how to build durable ideas.

Let's connect :D

Experience

UX Product Designer

900.care - D2C Startup

End-to-End role in an Agile team to maximize conversion, retention, and product discovery..

Sept. 2024 - Sept. 2025 (Paris)

Web Designer

Freelance

Consulting services in digital strategy, Search Engine Optimization (SEO), WordPress and WebFlow..

2023 - 2024 (Remote)

Art Director

Freelance

Supported clients, including Maison Le Roux, on visual identity conception and brand strategy..

June. 2022 - Jan. 2023 (Paris)

Art Director

Maison Le Roux - Food Industry

Led brand strategy across digital and retail channels, ensuring consistency across all customer touchpoints..

Mar. 2021 - Jul. 2022 (Paris)

My toolkit for impact

Core Design & Tools

  • End-to-end design

    From research (qualitative/quantitative) to final design delivery.

  • Figma / Loveable / Framer

    High-fidelity prototyping, advanced Design System management.

  • Adobe Suite / Affinity

    Photoshop expert, vector design and more.

  • Web coding

    Solid knowledge of HTML/CSS, GitHub, web frameworks, communication with developers.

Methodology & Business

  • Data & UX analytics

    Tracking and analysis of behavioral data (Metabase, Clarity, Datadog, Hotjar).

  • Data-driven design

    Justifying design choices by metrics (UX testing, ROI).

  • Agile & autonomy

    Mastery of Scrum rituals and capacity to autonomously lead design processes.

  • Communication & collaboration

    Aligning design with technical constraints and business objectives (OKR, KPI).

Tech Imperatives

  • Accessibility

    Proficiency in digital accessibility standards (RGAA, WCAG).

  • AI & automation

    LLM assistance (Gemini, ChatGPT, Claude) and automation (N8N, Make).

  • Sustainable & responsible design

    Linking modern tools to environmental and societal issues.

  • Care-design & health-tech

    Interest in accessibility, food-tech, health-focused problematics.

Significant Work

FoodTech - Batchcooking plateform

Co-developed the MVP of a digital service that enhances social connection and food autonomy for students.

Sustainable agile toolkit - Caisse des Dépôts

Created a project management tool to develop products that integrate ethics, sustainability, and inclusive principles. Team of 3 designers.

Animal Health - Digital Support Service

Designed and prototyped an app in sync with connected devices to help users care for animals with special needs.

Education

Master in Project Management and UX Design

ISCOD, France (Intensive 12-month program under an apprenticeship contract)

2024-2025

Master in Digital Design

École de Design Nantes Atlantique, France

2020-2022

Bachelor in Graphic Design

Quasar Institute for Advanced Design, Rome, Italy

2016-2019